What changed from your Saturday notes

Phil, this page is only the updates from your review notes. It is not the full email / SMS / Facebook walkthrough.

Use the correction boxes below (same review endpoint as before), or reply to Lucas directly. Nothing on this page posts to Facebook or sends a text.

SMS pizza mentions Pies-only photos Halloween posts Live Oct 2 note

SMS · pizza mention rewrites

Texts now say pizza

Your notes: texts did not say what they were for. All SMS variants now name pizza / pies / Fall Pizza.

SMS 1 · past

Before

Henn House: Easy dinner night, from the freezer. Order by Oct 23. Pickup Oct 30, 3 to 6 PM at The Roost on Depot St. [Order the easy dinner] STOP to opt out.

After

Henn House: Easy dinner night with our smoked BBQ pizzas, from the freezer. Order by Oct 23. Pickup Oct 30, 3 to 6 PM at The Roost on Depot St. [Order the easy dinner] STOP to opt out.

SMS 1 · everyone else

Before

Henn House BBQ: The night nobody wants to cook. Smoked in Altona, baked at home. $16 or $18. Order by Oct 23. Pickup Oct 30 at The Roost. [Get an easy dinner] STOP to opt out.

After

Henn House BBQ: Pizza for the night nobody wants to cook. Smoked in Altona, baked at home. $16 or $18. Order by Oct 23. Pickup Oct 30 at The Roost. [Get an easy dinner] STOP to opt out.

SMS 2 · past

Before

Henn House: Family night is a bake, not a cooking project. Order by Friday. Pickup Oct 30 at The Roost. [Order for family night] STOP to opt out.

After

Henn House: Family night is a pizza bake, not a cooking project. Order your BBQ pizzas by Friday. Pickup Oct 30 at The Roost. [Order for family night] STOP to opt out.

SMS 2 · everyone else

Before

Henn House BBQ: Family at the table, oven doing the work. Brisket $18, the rest $16. Order by Oct 23. Pickup Oct 30 at The Roost. [Get family night handled] STOP to opt out.

After

Henn House BBQ: Family at the table, BBQ pizzas in the oven. Brisket $18, the rest $16. Order by Oct 23. Pickup Oct 30 at The Roost. [Get family night handled] STOP to opt out.

SMS 3 · everyone remaining

Before

Henn House: Tomorrow is the last day to order. Grab them for Friday dinner. Pickup Oct 30, 3 to 6 PM at The Roost. [Grab them for Friday] STOP to opt out.

After

Henn House: Tomorrow is the last day to order Fall Pizza. Grab a few pies for Friday dinner. Pickup Oct 30, 3 to 6 PM at The Roost. [Grab them for Friday] STOP to opt out.

Correction for SMS rewrites

Optional. Submits to Lucas (same Fall Pizza review endpoint).

Facebook creative

Pies-only swaps + balanced variants + static creatives

Your note on the Oct 2 post: remove Phil and Jo from all pics. Approved bases are pies-only. Lucas asked for full pie(s) balanced in the frame (no awkward tight close-ups), plus cooler static Facebook poster creatives that stop the scroll.

No Phil or Jo in any of these. Original people shots stay in the archive only and are not assigned to posts. Tight/close-up crops were dropped. Every variant shows complete pie(s) with breathing room. New static creatives are poster-style stills (not animation/video).

Approved bases

Balanced variants (full pies · 1:1 · 4:5 vertical · 4:3 landscape · warm/cool)

Static Facebook creatives (poster-style stills)

Bold short text on full pie photos. Burgundy/cream. Neighborly, not spammy. JPG + PNG pairs.

Day-by-day photo assignments for Oct 6–23 rotate through bases, balanced variants, and creatives so the same file does not run two days in a row when possible. Full list is in FACEBOOK.md on the main review site.

Correction for photos

Optional. Submits to Lucas.

Facebook · Halloween

Two Halloween posts

Your note asked for a Halloween theme on one mid-campaign post. We kept The Roost Sat Oct 17 and added a second, distinct post on Henn House BBQ LLC Fri Oct 16 (party tray / stay-home / freezer stocked).

Fri Oct 16 · LLC · fb_oct16

Henn House BBQ LLC · draft · not posted · UTM fb_oct16 · photo 06-variant-warm.jpg

Stock the Halloween party tray before the week gets loud.

Smoked BBQ pies, frozen and ready. Bake a couple for the stay-home crowd, keep a couple more for the night after. Steps are on the label.

Order by Friday, Oct 23. Pick up Friday, Oct 30, 3 to 6 PM at The Roost, 105 South Depot St. Short drive down Route 34 if you are coming from Galesburg.

Brisket pies are $18. Everything else is $16.

Comment which pie is going on the Halloween tray.

Stock the Halloween tray

Sat Oct 17 · The Roost · fb_oct17

The Roost by Henn House BBQ · draft · not posted · UTM fb_oct17 · photo 06-variant-cool.jpg

Halloween dinner can come from the freezer.

When the kids are out trick-or-treating, or you decide to stay in, bake a smoked BBQ pie at home. Steps are on the label. Keep a couple in the freezer and that night is covered.

Order by Friday, Oct 23. Pick up Friday, Oct 30, 3 to 6 PM at The Roost, 105 South Depot St in Altona. Short drive down Route 34 if you are coming from Galesburg.

Brisket pies are $18. Everything else is $16.

Comment which pie you want ready for Halloween week.

Stock the freezer for Halloween

Correction for Halloween posts

Optional. Submits to Lucas.

Already live

Oct 2 Facebook post

The live Friday Oct 2 Facebook post was left as-is per Lucas. Future posts use pies-only creative and the new variants. We are not editing the published Oct 2 creative.

Correction / note on Oct 2

Optional. Submits to Lucas. Or reply to Lucas directly.